Brooklyn Baby Cakes

New York's patisserie and cake shop category holds 42 listings, which is enough that scrolling top to bottom isn't the fastest way to find a bakery near you. A better approach: start with your zip. The 10003 and 11249 zips each have 2 listings, while several others, including 10011 and 10019, have just 1, so narrowing by neighborhood first will save you time.

Once you've got a shortlist, check what's filled in. Of the 42 listings, 38 show a phone number and 34 have a website link, so call two or three that are missing a site before assuming they're closed or outdated. None of these listings carry a Sponsored label right now, since paid placement for this category hasn't launched in New York, so the order you're seeing reflects the directory's default sort rather than a promoted spot. If you run one of these shops and see a phone number or website field sitting blank, you can claim the listing yourself and fill it in, which is especially useful in the single-listing zips where a nearby search might not turn up much else.